Unlike Netflix, which sends their DVDs through the mail, Leaping Windows employs a small team of delivery boys who will deliver and pick up comics from your door step. While Netflix, a purely commercial venture, adopted its model to combat competition, the folks at Leaping Windows are refreshingly unconcerned with the market.
There is also a community aspect to Leaping Windows. Bidisha hopes to create a free platform open to the public on their website where people can set up links to their own works or simply chat about comics. Once launched, www. Leaping Windows does not yet have a physical presence in Mumbai but will launch as a purely online comics rental service.
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B: We have two delivery boys. We usually divide the deliveries into two routes, one for the suburbs and one for town. There are not more than deliveries on normal days, so even though Mumbai is big, it's pretty well connected by public transport, and they manage to finish everything. The only time when this sometimes does not happen is during the monsoons and during the Ganpati festival, when lots of roads get blocked due to the multiple immersions [of giant Ganesha statues] that happen during the festival.
You can take as many books as you want, but only one at a time. We deliver the book to your house. We deliver on every day but Sunday. Pick-up and delivery are simultaneous. And how it works on the website is that you place a pick-up order then place a delivery order. B: At that time, it was like a few shelves of books in our house, quite a few shelves, which kept growing. Houses in Mumbai being what they are, it was a bit tough to have all of these books and our other belongings all in one space.
It operated basically the same way as the delivery service now. B: We were terrible about that, mainly using just Facebook and word-of-mouth. We tried Google ads and other things.
At that point Utsa still had a full time job. I was the only one working on it full-time, while doing some freelance writing jobs on the side. We started it because it sounded like fun, not as a money-maker, but rather something we enjoyed.
U: We always wanted to start a library. So we thought the best way was to start it out of our home. There wasn't much planning initially. We had the books, we wanted people to read them. I think our first marketing effort was to rent a stall at the Bombay Comicon.
We used to organize events showcasing new artists, events where comic lovers could gather and meet, and the word started spreading from there. U: This was in We started the library and then, within three or four months, started doing these monthly events at cafes like Mocha and Mojo in Bandra, which is a central location, so people from both Colaba [south Bombay] and Borivli [northern suburbs] could come.
We hadn't even thought of doing events. Friends that were more marketing oriented said, look, you guys should do something to spread the word. We thought the best way was to get comic lovers together and work from there. And then Comicon happened, and then this space opened. U: April , quite recently. We were strapped for cash, strapped for time. There was no marketing budget, no time to even think about marketing. For six-seven months, we were too busy cleaning the loo!
We did everything ourselves. We got lucky. People started liking the place and more footfalls were generated. Membership increased. No one knew who we were or what we were doing. The scale was much different. U: The reading population in Bangalore is quite large. There are a lot of libraries already existing in that city, not comics, but other kind of libraries, and they seem to be doing moderately well. B: Yeah, we wanted to keep that the same.
A lot of people just come and eat or have coffee, and that pays for the rent. Once the books are bought, the overhead for the library is very low. Essentially whatever money we get from the library, we use it to buy new books and pay the delivery boy and librarian.
We break even. We knew we were setting ourselves up for two years of extreme financial hardship. B: We buy them. It depends. You just need one copy of a book. B: In Bombay, about 2, volumes. Single issues are separate. U: We like to keep the single issues where we can keep a closer eye on them. We spend most of our time now in Bangalore, because of the work involved in setting up a new space. We always wanted to have a single issues room, and Bangalore provided that opportunity.
So there we have a room dedicated just to single issues. You have to sit and read them there. B: Most of them. Even if we buy them in India, they are imported. All of the manga are imported, most of the independent graphic novels. U: The only Indian publisher that seems to be making some noise is Harper Collins, in terms of getting rights from established and serious artists, like Sarnath Banerjee, Amruta Patil, Appupen.
It seems like they might go into comics more seriously. Penguin does some, but not so many. They did a launch at the space once. Comics are still not really a recognized profession. U: But Bangalore Comicon this year had a turn out of 60, people. It might have been mostly for the merchandising stuff, but there needs to be those steppingstones. Some people might pick up the book first.
Some people might watch the movie first. Some people get into cos-play, and the fun things that happen around that, and then go and read the books. Definitely, the number of readers is increasing by the day. But the quality of Indian comics is not so great just now.
I feel like the problem is that there are not many good storytellers. B: We are talking about Indian comics in English, not Indian comics in vernacular languages, like Bengali. We talked about trying to translate those, but we talk about a lot of things. B: or so, but they are not all active at the same time. Some memberships expire and others are renewed. B: Most regulars will end up taking a membership, because it makes more sense money-wise.
Especially in a city like Bombay, no one wants to come so far. Out of those members, I think there are very few who have actually come to the space to exchange their books.
They might come once a month to see what there is and make a list of what they want to read. B: Sometimes. Lots of people who like to draw. B: No, film writers, scriptwriters. A lot of production and direction people live in this area. That they are self-employed helps a lot, because they need to have meetings frequently, and because they work out of home, so they like the change of pace of coming and working here.
B: Not with us. There have been a number of movie-comic book tie-ins recently, but they are hardly worth turning the pages. But the Hollywood upsurge has helped us a lot, with all the superhero movies in the past couple of years.
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